"I never need to find time to read. When people say to me, ‘Oh, yeah, I love reading. I would love to read, but I just don’t have time,’ I’m thinking, ‘How can you not have time?’ I read when I’m drying my hair. I read in the bath. I read when I’m sitting in the bathroom. Pretty much anywhere I can do the job one-handed, I read." -- J.K. Rowling

In theory, I agree with Rowling. I read whilst I'm walking, when on the tube, brushing my teeth, cooking. The exception though, is having to read other books, books you don't really want to read, which swallows time like nothing else.

I am only halfway through Dangerous Liaisons, as the four books below are stealing my time. Allow me to introduce you all to my current course literature:

1. The Fundamentals of Creative Advertising, Ken Burtenshaw, Nik Mahon.
I rather enjoy this book. We used it in our first course as well, and the book in itself is very interesting and educational, as well as appealing from a design perspective, inside and out. It's refreshing to be taught about communication from people (/authors/books) who actually know how to communicate, or at least know how to apply it. I'd recommend it for anyone interested in advertising and who wants to understand the basics of how the industry works. Another book from the same series, (fundamentals of creative photography) is actually on my Christmas wishlist.

2. Bild & Budskap, Bo Bergström.
This book is brilliant. Of course, since I love photography, I may be biased, but still. The author was actually at uni and had a few lectures with us earlier this term, which too, were great. I was so happy to see this book as part of our mandatory reading, as it provided an excuse for me to buy it (which I would have gladly done anyways, to read in my spare time). It's photography meets advertising as told by someone who's really been a huge part of the industry, in Sweden at least.

3. Kommunikationsplanering, Lars Palm.
A book on communication planning and communication theory, perhaps not the most thrilling read, but very useful and relevant to the course and our current project. Everything in it feels quite applicable, which is good, but I wouldn't be reading it just for the fun of it.

4. Semiotics, Daniel Chandler.
This book has me falling asleep and nursing a death wish. Coming from someone who on occasion (time+a good book provided) can read a book a day, it must be saying something that I've barely made it past the first chapter. Oh dear God. (I get distracted and have unintentionally started counting words; 7 arbitrariness and 2 arbitrary on one page alone. Thesaurus, anyone?)


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